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Lincoln S. Kokaram |
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Membership MarketingThe Stop Telling Start Selling Workshop for Voluntary Organizations
Anything that ceases to grow, soon begins to die. Voluntary organizations depend on membership growth to sustain their existence. The world still needs volunteers.
MEMBERSHIP MARKETING
· Is the Organization growing? · What will happen if the present trend continues? · Why is the ‘Each One Bring One’ technique not working? · Why are so many members dropping out? · How can we increase membership growth and reduce dropout?
MEMBERSHIP MARKETING offers the following BENEFITS:
· Current members will become more aware of the growth pattern · They will be able to identify and overcome fears of recruitment · They will reinforce their knowledge of the organization · They will be able to pre-qualify prospective members · They will learn the buying and selling cycles · They will practice basic marketing techniques that work · They will learn at least 6 retention techniques
MEMBERSHIP MARKETING creates the following RESULTS:
· A general awareness of the needs and benefits of growth · An overall commitment to growth · Improved confidence of current members · Greater pride in the organization · Improved marketing skills of members · A new excitement within the organization · More meaningful and effective projects · A general improvement in the organization’s image
GROWTH AND RETENTION |